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You’ve probably heard of him, but Bear Grylls is a British TV survivalist known for his show Man vs. Wild among others. He’s been doing his thing since 2006, entertaining and showing off his SAS survival skills. A merchandising and marketing department saw it’s opportunity…
Gerber jumped on the Bear Grylls bandwagon like a dog on a milkbone. They currently have 38 Bear Grylls branded survival gear, and the list is constantly growing. Bear probably gets a cut of the sales as a royalty, and presumably that makes the prices higher. But not necessarily.
Gerber, part of the Fiskars parent company, does over $100 million a year in revenue. It is one of the largest mass producers of survival supplies. This economy of scale allows them to sell gear at reasonable prices.
This is why we decided to look at some of the best selling Bear Grylls gear to determine whether or not better deals were to be had elsewhere. The results were clear cut in some instances, and surprising in others. Check out our comparisons and feel free to weigh in with any experiences you’ve had with the gear: