This Privacy and Communications Policy (“Policy”) is effective as of June 1st, 2020.
This Policy sets forth how SHTFPREPAREDNESS, INC., a PENNSYLVANIA CORPORATION (“we” or “us”), collects and uses the information you provide to us and certain other information that we automatically collect through your access and use of WWW.SHTFPREPAREDNESS.COM (“Website”), which we operate. YOU ACKNOWLEDGE AND AGREE THAT BY USING ANY PORTION OF THIS WEBSITE OR ANY SERVICES OFFERED ON THIS WEBSITE, OR ANY MOBILE APPLICATION WE OFFER, SUCH USE SHALL INDICATE THAT YOU HAVE READ, UNDERSTAND AND THAT YOU AGREE TO OUR COLLECTION AND USE OF THE INFORMATION PROVIDED BY YOU OR AUTOMATICALLY COLLECTED BY US, AS SET FORTH IN THIS POLICY.
If you have any general questions or concerns about this Policy, you may contact us by sending an email with your questions, comments, or concerns to admin[at]shtfpreparedness.com.
MODIFICATIONS TO THIS POLICY
If we decide at any time to change this Policy, we will revise the effective revision date posted at the top of this Policy and we will also notify you by posting a notice of the change prominently on our home page and/or upon the next time you access this Website. Failure to opt-out after receiving notice and following the opt-out instructions contained in the notice shall be deemed to be your assent to any such changes.
HOW WE COLLECT PERSONAL INFORMATION
There are a variety of ways in which you may submit certain personal information (personally identifiable information) on this Website. We collect the following specific items of personal information (collectively “Identity Information”) that you submit through your use of this Website and your email address.
We may ask our visitors for their email addresses and sometimes for their first and last names in order to provide any newsletters or other materials they have signed up to receive through this Website, from time to time. When you provide this information to us, we collect and store this information and use it as specifically set forth in this Policy.
When you provide any Identity Information through any form contained on this Website in order to contact us or send us a message, we collect and store this information. We may use your email or any other Identity Information you provide as expressly set forth in this Policy.
Personal Information from Children Under 13
Children under the age of 13 are expressly prohibited from submitting or posting any Identity Information on this Website. If it does come to our attention that any child under the age of 13 has submitted any personal information to this Website, we will delete all such information that we have collected immediately. If you are a parent or guardian and you discover that your child under the age of 13 has submitted any of his or her Identity Information without your permission or consent, we will remove the information immediately upon your request. All requests should be made by email and sent to admin[at]shtfpreparedness.com. Please include your child’s name and a description of the type of information you think he or she may have submitted to this Website.
HOW WE AUTOMATICALLY COLLECT YOUR DATA
Server Logs: When you access our Website, we collect and store certain non-personally identifying information sent automatically by your browser using standard web server logs. This information may include your IP address, which may tell us your general location information such as your country and sometimes your city, state and/or zip code, the domain name from which you access our Website, your browser type and language, the pages you access, the date and time you access pages on our Website and your operating system version. We keep a record of your activity by linking the IP address you use to access our Websites. We also may determine what technology is available through your browser in order to provide you with the most appropriate version of any of our web pages or to redirect you to a different version of our Website if you are accessing our Website through a mobile or similar device.
We may automatically collect device-specific information about your mobile and other devices such as the type of device you are using, any unique device identifiers, mobile network information including phone numbers, device model, manufacturer, screen resolution, device capabilities, service provider, preferred user language and your page views. We do this to help us determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including mobile advertising, mobile search marketing, text campaigns, and desktop promotion of mobile sites and services.
Cookies & Tracking Technologies
We may monitor your use of this Website through cookies, web beacons, and other “automatic data collection tools” when you use and access our Website.
Unless you have adjusted your browser setting to refuse all cookies, we place cookies on your browser immediately as soon as you visit our site. We reserve the right to monitor your use of this Website and track you as described in our Cookies policy by the use of any automatic data collection tools at all times and you consent to our use of these tools when you use and access our Website. This Website uses both “first-party cookies” and “third-party cookies.” First-party cookies are those used by our Website each time you visit our Website. Third-party cookies are cookies that are set by a third-party source other than our Website. We also use both “persistent cookies” that remain on your device for the period of time specified in the cookie (these cookies are activated each time you visit our Website), and “session cookies,” which allows us to track your actions on this Website during a browser session. Each time you open up a browser window and close the browser window represents a single browser session. All session cookies are created temporarily and are deleted once you close your browser window.
Both the first-party and third-party cookies and tracking technologies we use can be broadly divided into the following categories:
-Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. Our website cannot function properly without these cookies.
-Statistic cookies help us understand how visitors interact with websites by collecting and reporting information anonymously.
-Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Website Use: We use automatic data collection tools to track and record your Website use and activity data, including the pages you view and how long you spend on each page or portion of our Website, the links you click on, the features of this Website you access, whether you are a new vs. repeat visitor or in order to monitor your interactions with any video or other content that you access on this Website (“Use Information”). This is done primarily for website traffic and general user analysis purposes. We also do this to help measure and research the effectiveness of the features contained on this Website.
We use Google Analytics in order to collect information about your use of this Website. You may opt-out of Google Analytics by using Google’s Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Emails & Newsletters: We may also use clear gifs (embedded web beacons) to understand whether users read email messages or newsletters and/or click on links contained within those messages or newsletters so that we can deliver relevant content or product offers. Through the use of unique identifiers contained in the URL of the web beacons, we are able to record the exact time that you read our emails, as well as your IP address from our proxy server, which may be linked to a unique tracking “token”.
A. Advertising Partners & Interest-Based Ads
These third-parties collect/use a unique ID that identifies your device during your return visits to this Website and across websites that are part of the same ad network in order to show you targeted ads on our ad network and/or to personalize content to show you. This data is sometimes used by these third parties to categorize your interests and demographic profiles in terms of resales for targeted marketing to you. In addition, some third-party advertising partners gather your purchase details, website navigation, IP address, geographical location data, websites you visit, and what ads you click across these sites. Unique device IDs may include your Apple IDFA or your Android Advertising ID (GAID). This data may be combined by such parties with psychographic, demographical and geographical data collected from your use of other websites in order to personalize content and ads and customer communications to you on participating ad network third-party websites.
Any companies that are members of the National Advertising Initiative (NAI) offer a single location to opt-out of receiving targeted ads from members on http://optout.networkadvertising.org/. In addition, the Digital Advertising Alliance (DAA) member advertising associations have developed an industry self-regulatory program to give you control over ads that are customized based on their online behavior across different websites. Please visit http://www.aboutads.info/consumers to opt-out and learn more.
Mediavine Programmatic Advertising
The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file that is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data, and if you arrived at the Website via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons, and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies, and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Without cookies, you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Mediavine partners with the following data processors:
B. Google AdSense & DART cookies
We participate in Google AdSense and may use “DART” cookies in order to serve you relevant ads on our Website through Google’s DoubleClick advertising, which places a third-party cookie on your browser. When you visit any third-party websites using DoubleClick advertising (including some Google AdSense advertisements), this cookie is used to serve ads specific to you and your interests. Google’s use of the DART third-party cookie enables it to serve ads to users based on previous visits to the site and other sites. Google uses such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google. These ads will be targeted based on your previous browsing history across other websites participating in Google’s DoubleClick advertising.
C. Facebook Ad Conversion Tracking
We may use the Facebook Pixel to track whether or not you have clicked on any of our Facebook ads we run from time to time and to track any associated actions you make on our website, including which Facebook ad led to a conversion. Facebook “Custom Audiences” allows us to target our Facebook ads to you and re-market to you based on certain activities you perform on our Website. We may optimize our Facebook ads and automatically show ads to our visitors most likely to make conversions. The Facebook pixel also allows us to send your data to Facebook to match your website actions with you as a Facebook user when you view or click any of our Facebook ads. We report and optimize our Facebook ads for more conversions and we pass unique identifiers such as your email and phone number that we collect from you during your actions on our Website (such as logging in, registering for an account or checking-out). Whenever you load a page containing a Facebook pixel, the pixel tells Facebook that a conversion event occurred.
D. Specific Third-Party Cookies & Providers List:
|Necessary||__cfduid||HTTP||29 days||Used by the content network, Cloudflare, to identify trusted web traffic.|
|Statistics||_ga||HTTP||2 years||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_gat||HTTP||1 day||Used by Google Analytics to throttle request rate|
|_gid||HTTP||1 day||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_omappvp||HTTP||11 years||This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.|
|omSessionPageviews||HTML||Session||This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this information can be used by the website to optimize the domain and its subpages.|
|omSessionStart||HTML||Session||Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the
|omVisits||HTML||Persistent||This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this information can be used by the website to optimize the domain and its subpages.|
|omVisitsFirst||HTML||Persistent||This cookie is used to count how many times a website has been visited by different visitors – this is done
by assigning the visitor an ID, so the visitor does not get registered twice.
|_omappvs||HTTP||1 day||Used to determine when a new visitor becomes a returning visitor|
|omSeen-cv1zrgnndrfoohu8ewjk||HTTP||29 days||Used to determine if a visitor has interacted with the specified OptinMonster campaign ID.|
|omSeen-i8x4flzgtmnbueibd2yu||HTTP||29 days||Used to determine if a visitor has interacted with the specified OptinMonster campaign ID.|
|Marketing||_fbp||HTTP||3 months||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party
|GPS||HTTP||1 day||Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.|
|IDE||HTTP||1 year||Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.|
|omFoldersSeen||HTML||Persistent||Used in context with the website’s pop-up questionnaires and messengering. The data is used for
statistical or marketing purposes.
|prebid.cookieTest||HTML||Persistent||Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.|
|r/collect||Pixel||Session||This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the
visitor across devices and marketing channels.
|test_cookie||HTTP||1 day||Used to check if the user’s browser supports cookies.|
|tr||Pixel||Session||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|utm_campaign||HTTP||Session||Collects information on user preferences and/or interaction with web-campaign content – This is used on
CRM-campaign -platform used by website owners for promoting events or products.
|utm_source||HTTP||Session||Determines how the visitor accessed the website – This information is used by the website operator in order to determine the efficiency of their marketing efforts.|
|VISITOR_INFO1_LIVE||HTTP||180 days||Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.|
|YSC||HTTP||Session||Registers a unique ID to keep statistics of what videos from YouTube the users has seen.|
|yt-remote-cast-installed||HTML||Session||Stores the user’s video player preferences using embedded YouTube video.|
|yt-remote-connected-devices||HTML||Persistent||Stores the user’s video player preferences using embedded YouTube video.|
|yt-remote-device-id||HTML||Persistent||Stores the user’s video player preferences using embedded YouTube video.|
|yt-remote-fast-check-period||HTML||Session||Stores the user’s video player preferences using embedded YouTube video.|
|yt-remote-session-app||HTML||Session||Stores the user’s video player preferences using embedded YouTube video.|
|yt-remote-session-name||HTML||Session||Stores the user’s video player preferences using embedded YouTube video.|
How To Manage Cookies
You can block our cookies or third-party cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to use all or parts of our site in the manner intended.
Your Internet browser allows you to change your cookie settings in the ‘options’ or ‘preferences’ menu of your browser. Please visit the following links for more information on these settings.
For more information about deleting or blocking cookies, please visit: http://www.allaboutcookies.org/manage-cookies/
Your Rights Under The GDPR
Under the General Data Protection Regulation (GDPR), EU citizens (and individuals located in the EU during data collection) have the following rights:
The right to access stored personal data and have it provided to you in an electronic, machine-readable format.
The right to rectify errors in your personal data.
The right to know how your personal data will be used.
The right to know how long your personal data will be stored.
The right to know with whom your personal data is being shared.
The right “to be forgotten” and have any stored personal data permanently deleted.
The right to withdraw your prior consent to and/or restrict certain uses of personal data we collect.
The right to know the source of your personal data collection if informed consent was not given.
If you are an EU natural citizen, please email admin[at]shtfpreparedness.com to contact us in order to exercise any of these rights.
Linking (Bundling) Your Website Use Information
HOW WE USE YOUR INFORMATION
We use your e-mail address in connection with ConvertKit.com in order to send you daily updates with links to newly published articles relevant to our content. You can opt-out of receiving any emails from us at any time by sending an email to admin[at]shtfpreparedness.com and requesting to opt-out of receiving such communications.
We use third-party service providers to provide services and/or products to us necessary for hosting or operating this Website, and/or necessary for providing email services and similar services to our users. In the course of providing these services and/or products to us, such third parties may sometimes have limited access to information collected on this Website, including some of your Identity Information. This limited access is incidental to the services being provided by such third parties and no permission or consent is granted by us for any third party provider to use or disclose this information in any manner whatsoever other than as necessary to provide the applicable service to us.
Do We Sell Your Identity Information?
We make every effort to respect your privacy and we will never sell, license or disclose any of your Identity Information, by itself or bundled with any Use Information or other information you provide or that we collect to any third parties for any purpose not expressly set forth in this Policy without your express written consent. We only share or disclose any Identity Information or other information collected from You as expressly set forth in this Policy.
Social Media Features and Widgets
California Resident Privacy Rights.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Know what personal data is being collected about you from our Website.
- Know whether your personal data is sold or disclosed by us and to whom.
- Say no to the sale of personal data by us if applicable.
- Access your personal data that we collect from you.
- Request that we delete any personal information about you that we have collected from your use of this Website.
- You shall not be discriminated against by us for exercising your privacy rights.
If you are a California resident and desire to make such a request, please contact admin[at]shtfpreparedness.com or call 708-669-9967. Please include the words “California Data Access Request” in the subject line.
Third-Party Privacy Practices Disclaimer
We may disclose certain Identity information if: i) requested via a subpoena, court order, or local, state, federal or international law enforcement request to release any such information; or ii) in order to investigate and help prevent security threats, fraud or other malicious activity; or iii) to protect our rights or protect our property, or any of the rights of our customers or other third parties.
When you visit this Website or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. You agree that all agreements, notices, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. If you send us an email communication, call us or send a written correspondence for any reason, we may create a file and store your email and other Identity Information specific to you. We generally will maintain a record and keep notes of all communications with you. All messages transmitted by you on this Website or to us shall not be treated as confidential and shall be deemed to be accessible to the general public. You should not transmit any communications or correspondences to us that you intend only the intended recipient(s) read. Notice is hereby given that all messages or electronic data transmitted onto this Website can and may be read by us, regardless of whether we are the intended recipient of any such message(s).
Information Storage And International Transfer
Any Identity information and all other information that we collect on this Website will be stored and processed in our servers located in the United States. If you reside outside the United States, you consent to the collection, transfer, storage, and processing of any information from your country to the United States.
How to Update, Change or View Your Personally Identifiable Information
If you would like to request any changes or updates to any Identity Information you have provided to us, or if you would like to view any information we have collected from your use of this Website, please contact us and request the same by sending an email to: admin[at]shtfpreparedness.com. Please include the words “Personal Information Request.” If you make any information requests, we will require that you provide proof of your identity, which may include providing us with a copy of a driver’s license, social security card and/or birth certificate. We also reserve the right to require that you sign and provide us with a notarized affidavit verifying your identity before we update or release any information to you.
Upon any acquisition, merger, sale, or other change of control of our business/organization, we reserve the right to transfer any Identity information you have submitted to this Website as part of the property owned by us to our successor resulting from such merger, acquisition, sale, etc. In the event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, We reserve the right to transfer your Identity Information to protect any of our rights or as required by law.